Bloomberg By: Annie Linskey October 6, 2014 New week. New ads. New Hampshire.

Granite State senate candidate Scott Brown is debuting two spots today, both attacking Democratic incumbent Jeanne Shaheen for supporting legislation favored by President Barack Obama. The 30-second spots offer a new campaign slogan: “Jeanne Shaheen, standing with Obama, not New Hampshire.” Expect to hear something similar from Brown Monday when he debates Shaheen for the first time in North Conway.

There’s data behind Brown’s strategy: A recent survey showed 50 percent of New Hampshire respondents disapprove of Obama’s performance. That includes 43 percent who “highly disapprove” of how the president is doing his job. A mere 20 percent “highly” approve, the poll by New England College in Henniker showed.

One spot slams Shaheen for failing to understand the threat posed by the Islamic State, a theme he’s hit before. The other is a new take on Brown’s line that Shaheen has voted with the president “99 percent of the time.”

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